The Tribe

This is not a job.
This is a filter.

We prefer more on the intent, not just the skills. If you have the intent to learn and grow, you're at the right place. Be prepared for being a tribe — bag packed, moving with the founders, wherever the work is.

Intent first

We weigh intent over a polished skill sheet.

Wired to learn

Want to learn and grow? You are already in the right place.

Bag packed

Tribe means moving together — car, flight, whatever the day asks.

IntentSkill
70%
30%

Skill can be taught in months. Intent cannot be taught at all — so we weight for it.

01

Bag packed

Ready before the call comes

02

Into a car

The tribe moves together, founders in the same car

03

Catch a flight

New city, same people — it never feels like an outpost

You travel with the tribe, not to a client site. Same room, same table, same problem — it never feels like someone else's office.

The AyC Tribe in an office working session
At malaysia stay moon and hugh rise
Ceo executive president at a hill rock
Entire tribe at hill rock
Founder in the hill in sunset standing pose
Founder leading the tribe in a forest
Founder walking in malaysia
One of workation moon in the river image
One of workation sun rise
Tribe at hill
Tribe at hut discussing late night
Tribe at hut working
Tribe at vacation in the hill
Tribe back pose on a rock
Tribe car at workation
400 sqft office discussion 2
400 sqft office entrance
400 sqft office tribe working
Ceo at his office 1
Founder having a townhall
Internal office meeting
Project head working in the night
Tribe at hut working
Tribe at office festival
Tribe at office festival 2
Tribe at office lunch
Tribe at office meeting
The AyC Tribe walking a forest trail together
The tribe working late in a forest hut
The AyC Tribe in an office working session
At malaysia stay moon and hugh rise
Ceo executive president at a hill rock
Entire tribe at hill rock
Founder in the hill in sunset standing pose
Founder leading the tribe in a forest
Founder walking in malaysia
One of workation moon in the river image
One of workation sun rise
Tribe at hill
Tribe at hut discussing late night
Tribe at hut working
Tribe at vacation in the hill
Tribe back pose on a rock
Tribe car at workation
400 sqft office discussion 2
400 sqft office entrance
400 sqft office tribe working
Ceo at his office 1
Founder having a townhall
Internal office meeting
Project head working in the night
Tribe at hut working
Tribe at office festival
Tribe at office festival 2
Tribe at office lunch
Tribe at office meeting
The AyC Tribe walking a forest trail together
The tribe working late in a forest hut

The compounding

Two years hereis not two years anywhere else.

In the tribe A regular role

A regular role adds a little every year. A tribe stacks strategy, brand, growth and tech on the same person — so every year multiplies the last one.

You won't just build a career. You'll build capability.

Rain falling through a dense rainforest canopy at dusk

The filter

Some walk in.Most turn back.

We do not recruit followers of instructions. We look for the ones who keep going when the path is unmarked.

How few actually walk in

Every stage is a live problem, not a quiz. Most people stop at the second one — and the ones who don't never look back.

Apply
Think out loud with us
Solve a live problem
Walk in as tribe

Seats, not vacancies

3 of 24 seats we add in a year are still open. We do not hire in batches.

Your first 90 days

No shadowing. No waiting.

Day 1

You are on a live account

No shadow period. You get a real problem with a real owner.

Day 30

You present to a founder

Your thinking, your slides, your defence of it.

Day 60

You own a workstream

Scope, timeline and outcome sit with you.

Day 90

You have a track record

Numbers you moved, not tasks you closed.

You won't be

  • “Handling social media”
  • “Executing campaigns”
  • “Following instructions”

You will be

  • Solving business problems across industries
  • Working directly on strategy and execution
  • Thinking like a founder, not an employee
  • Operating in ambiguity — and creating clarity

What it is like inside the tribe

01

You own outcomes, not tasks

No micromanagement. No spoon-feeding. You think, decide and deliver.

02

You work like a strategic partner

Inside client businesses, challenging their thinking and building what moves the needle.

03

You grow at the speed you learn

Your next level is decided by what you can carry, not how long you waited.

04

You're surrounded by builders

No dead weight. No passengers. Everyone pushes the boundary.

Intent over skillBag packedOwn the outcomeBuild capabilityIntent over skillBag packedOwn the outcomeBuild capability

What we look for

We weigh

Ownership mindset
Problem-solving ability
Curiosity & learning speed
Handling pressure
Clarity in thinking
Fancy degreesPerfect resumesYears of experience
The Tribe at an offsite lunch under the trees

Who should not apply

  • Need constant micromanagement
  • Wait to be told what matters
  • Protect information instead of sharing it
  • Stop at the first no from a client

Who should apply

  • Take initiative without permission
  • Think in systems, not silos
  • Care about impact over credit
  • Handle intensity and still deliver
  • Want to build — not just work

The bag is already packed.

Somebody is going to take the next seat and the next flight. If reading this made you restless, it should probably be you.

Apply to the Tribe